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Founder's Story

After spending many years apart traveling the world and pursuing interests in art, brother and sister Ahmed and Reem Rahim met up during a family vacation to the Grand Canyon and discussed starting a tea business. Ahmed had been living abroad and had owned and operated teahouses in Europe while Reem had been studying art in Northern California. They wanted to create an entity that would encompass both of their passions. In 1999, after observing that competing brands in the U.S. tea market differed little from one another in quality, consistency, and selection, Numi was created in a tiny 750 sq/ft apt in Oakland, CA. Inspired by art and exotic teas, Reem and Ahmed created a company whose hallmark is super-premium, organic and Fair Trade Certified teas and herbal teasans made with 100% real ingredients.


The Alchemist

Ahmed Rahim is the CEO, co-founder and master blender behind Numi Organic Tea. Before starting the Numi business in 1999 with his sister, Reem, Ahmed spent a decade living, working and traveling throughout Europe as a professional filmmaker and photographer. Calling home to Paris, London, the German Alps and eventually Prague, Ahmed helped create several teahouses in Prague in the mid-nineties. He became a partner in this enterprise while pursuing his artistic career and building his farm outside of Prague.

Ahmed’s immersion into European teahouse culture fostered his keen passion for blending teas, which ultimately enabled him to develop the blends that have become Numi’s distinctive product line. Ahmed remains Numi’s alchemist, seeking and sourcing the world’s most exotic and premium organic and fair traded teas and herbs, blending them into unique flavours that awaken and inspire the American palate.

Ahmed is fluent in English, Arabic, French, German and Czech. He holds a B.A. in Psychology and Theatre from New York University, and has studied film and photography at various universities in New York, Paris and Prague. Ahmed currently sits on seven non-profit boards of directors and consults with more than a dozen for profit companies. He is currently studying architecture to create a sustainable future.


The Artist

Numi’s Creative Director and co-founder Reem Rahim oversees Numi’s brand identity, including all packaging design and marketing elements. Reem has influenced Numi’s commitment to sustainability and speaks regularly on the topic of sustainable packaging. An artist by trade, Reem’s original artwork has been a major inspiration for Numi’s brand vision. Reem also shares with her brother a passion for all aspects of tea, including its history and cultivation, and routinely leads tea tastings and pairings.

After earning her B.S. in Biomedical Engineering from Case Western Reserve University, Reem shifted disciplines and went on to pursue a Diploma d’Arte in Drawing and Painting from Lorenzo di Medici Art Institute in Florence, Italy and then a M.F.A. from John F. Kennedy University in the department of Arts & Consciousness Studies. Reem continues to create art in her studio in Oakland, California and is fluent in English, Italian, Spanish, and Arabic.